Search Engine Submission

Google and other search engines will boot anyone using spam tactics to get high rankings. 

Spam Tactics to Avoid
Below are some of the common tactics identified as search engine spam:

Cloaking: When one page is served to search engine crawlers to get a good ranking but a different version of the page is served to search engine users. Sometimes involves changing of meta tags after positioning.

Spoofing/Redirects/Meta Refresh: A meta refresh tag permits visitors to automatically be taken to a different page. When abused, users are taken to content unrelated to their search. Thus search engines are suspicious of pages with a fast meta-refresh rate. Pages using JavaScript to perform redirection are also suspect. Use server-side redirection if legitimate redirection is required.

Domain Spamming: Identical sites found under different domain names to increase search engine traffic, also known as mirror sites.

Tiny Text: Overused to hide keyword stuffing.

Invisible Text: Used to hide keyword stuffing by making the stuffed keywords the same color as the page (white on white).

Deceptive Title and Tags: Irrelevant keywords in the title and meta tags.

Deceptive/Misleading Links: Setting up pages/links for the sole purpose of deceiving search engines.

Over-submitting: Using the Add URL form to submit hundreds of deceptive pages.

If You Get Caught
If you intentionally spam the engines with any of the above tactics and get caught, the removal of your links will be disturbing when you are penalized. Spamming is not worth the temporary benefits. Search engine marketing done right is a long-lasting marketing investment, so don't jeopardize your rankings with any suggestion of spamming a search engine. Search engines have many ways to detect spamming with so called spam filters. They also actively encourage spam reporting by users. So even if you get by the spam filters a few times,
others might report you, especially your competitors.

Search Engine Algorithms
Should you worry about the changes in search engine algorithms? Yes, but there are acceptable and unacceptable methods for dealing with these changes. Spamming is simply unacceptable. Currently, the engines are emphasizing relevancy. Algorithms seem to favor relevant content, relevant title and description tags, and a relevant linking strategy. In other words, tell it like it is and be precise in your descriptions. Know what keywords are used to find your site and use those keywords appropriately. Provide good navigation so the engines can crawl deep into your site.

Algorithms have been affected by search engine optimization practices and user behavior. That's how spamming and best practices have surfaced. That's why search engines continually adjust their algorithms.

Good Search Engine Visibility
Google is only one search engine; there are many more with substance, integrity, and a large number of users. All of these engines should be referring searchers to your
Web site.

There are millions of new web pages being submitted daily, many of them competing for top rankings with your site. Don't risk your future business online by spamming search engines. It's your responsibility to know the rules and act responsibly.

In a nutshell: Work with all the engines, use their guidelines, admit it when you've made a mistake, make written contact, follow-up with phone calls, and be sincere in your request for re-admission into the database. Remember, your editorial content (a search engine link to your site) below a search engine's advertising fold is your business's best means of acquiring a target audience. This audience consists of astute individuals performing searches and research who are interested in what you do.

You can't afford to make mistakes.

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